Power through and power up
Power Up
Power Up is a plant-based protein start-up hoping to inspire a nation of fitness fanatics to get their daily protein intake without compromising flavour.
Power through and power up
Power Up is a plant-based protein start-up hoping to inspire a nation of fitness fanatics to get their daily protein intake without compromising flavour. With the rise of fitness content on social media, they want to show people that protein powder doesn’t just make shakes. In fact, they want their audience to get creative with protein powder. They can share their recipes with the special #powermeup hashtag
About The Design Process
The logo for Power Up was created to represent lightning bolts showing the power through exercises and protein powder.
The goal was to make their protein accessible for even new beginners. Power Up wants to be accessible to anybody and everybody, educating them on how protein can be beneficial from a nutritional point of view. Not only do they want to reach the newbies. They also want to attract the gym-obsessed that have tried various protein powders and found their go-to. Power Up wants to make them switch up and still enjoy their powders.
Results of Power Up
Power Up is a plant-based protein start-up hoping to inspire a nation of fitness fanatics to get their daily protein intake without compromising flavour. With the rise of fitness content on social media, they want to show people that protein powder doesn’t just make shakes. In fact, they want their audience to get creative with protein powder. They can share their recipes with the special #powermeup hashtag
The logo for Power Up was created to represent lightning bolts showing the power through exercises and protein powder.
The goal was to make their protein accessible for even new beginners. Power Up wants to be accessible to anybody and everybody, educating them on how protein can be beneficial from a nutritional point of view. Not only do they want to reach the newbies. They also want to attract the gym-obsessed that have tried various protein powders and found their go-to. Power Up wants to make them switch up and still enjoy their powders.
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