Umai

Umai serves delicious, handmade sushi. The customer’s happiness is their top priority.

Meanwhile, Umai gives you easy access to fresh and delicious sushi, handmade by their own chef. What makes Umai different from other brands is that they make all their sushi 100% handmade. Clients even have the opportunity to witness this whole process live. 

The goal for Umai was to showcase the Japanese culture. They want to make the difference from other brands by serving their food deliciously fresh. 

The logo simply consists of many different elements. You can see different things in them like a fish, the Japanese flag, a sunset with the sea. You can see that the branding is consistent in the entire branding identity.